Before fame, Pepe was just a carefree frog, and Pepita was his rock. Together, they built a simple, happy life with their three children—Tad, Lily, and Junior. But when Pepe became a global icon, fame pulled him away, and despite Pepita’s pleas, he walked away, leaving his family behind.

Heartbroken but determined, Pepita created $PEPITA, a movement for the overlooked and underestimated, proving that “you don’t need to ride someone else’s wave—you can create your own tide.”